Career development, Product Management, TPM's Book club

OKR Book review version 2

Maximize Your Success at a Tech Company with OKR in 2023

The tech industry has been hit hard lately with all the tech layoffs, leaving many individuals feeling uncertain about their future, and companies are facing an uncertain environment. In such circumstances, it’s important for organizations to focus on their objectives and make sure they are delivering value to their customers. 

One way to ensure this is through the use of OKRs, or Objectives Key Results. OKRs are a framework for setting and achieving measurable goals within an organization. They help ensure that a company is aligned and working towards common goals. In the tech industry, where companies often need to rapidly adapt to changing market conditions and customer needs, OKRs can help a company stay focused on its core objectives and make strategic decisions about where to allocate resources, it also helps employees understand how their work fits into the larger picture to contribute to the company’s success.

So, I am hereby to talk about an evolutional goal-setting approach called OKR ( Objective Key Result), the book called Measure What Matters by John Doerr, which most top tech companies have implemented on this planet, including Microsoft, Google, Adobe, Facebook, and more. From a personal and career development perspective, I heard many people say, ‘work smarter, not harder’, but rarely does somebody decode the science behind this, which I found in this book.

What does this mean to startups ?

The story began in 1999, when a venture capitalist invested almost $12 million in a startup with fantastic technology, entrepreneurial energy, and sky-level ambitions but no real business plan. He introduced a revolutionary approach to goal-setting for this startup and with OKR at the foundation of their management. That startup grew from 40 employees to more than 15,000, with a market cap of $1.490 Trillion today. That startup was Google,  and that capitalist was John Doerr, the author of the book: Measure what matters. To drive 10x growth by surfacing this simple idea of OKRs across the entire organization from entry-level all the way to CEO.

I have recorded the book review in the following video :

YouTube video

The key idea of OKRs

The key idea of the OKR is to define an objective and then measure them by results. OKR has two components, the Objective and the Key Results. Following the formulas of Doerr are the best way to explain the structure of an OKR:

I will (Objective) as measured by (this set of Key Results). ( no need to read – only showing on the screen )

Objectives are memorable qualitative descriptions of what you want to achieve. Key Results are a set of metrics that measure your progress toward the Objective.

An example of this could be: I will become 3 times more proficient in English reading within 12 months by completing 2 books per month. The result here is I will become 3 times more proficient in English reading, to achieve this, I will read 2 books per month, Which equals at least one book every two weeks. And I keep doing this within a timeframe of 12 months.

A typical company example would be: We want to double the sales of the Ninja product within 6 months.

Therefore they will set up the goal with timeframe. For instances,
We are increase x % sales of ninja product each month, and y % for the next 3 months, until we double the sales when time hits 6 months mark.

How to measure the key results

There are two variants of the OKRs : Committed OKRs and Aspirational OKRs

A robust set of key results are specific and measurable quality and quantity targets. The typical structure of a Value-based Key Result is:

 Increase/Reduce ABC-metric from X to Y

Where X is the baseline (where we begin) and Y is the target (what we want to achieve).

Using the “from X to Y” model is better than writing a percentual change because it

conveys more information. You may find setting a goal and measure the results’ Increase NPS by 20%’ is less tangible than ‘ =Increase NPS from 40 to 48’, as the latter demonstrates your impact. 

OKRs define success criteria for an organization, down to the individual units. It determines whether a person or a team achieved success. A results-focused culture and not one focused on tasks,  even if we did all your tasks and nothing improved, is not success.

Success is not checking a box but about having an impact. The impact that’s showing we achieved the growth from X to Y.  

Color Coding Check-ins

Color coding check-in is the system used to check in the key results. The rule covers 30% to 70% to measure your success where your key results and label each result green, yellow or red.

  • Green means you are 70% to 100% on target, and you should continue with your current strategy.
  • Yellow means you are 30% to 70% on target, and you need to develop a recovery plan and adjust your strategy.
  • Red means you are 0% to 30% on target, and you need to develop a recovery plan or replace that key result.

 When a company sets a goal to make sure doubling the sales number within a 6 months, we review the sales numbers every month, and see if we should continue our current strategy,  then every 3 months,  and until the market of 6 months, to see if we have achieve the goal, and we pivot our strategy as we go.


Goal-setting is motivational and driven. The CEO of Intel Corporation Andy Grove said there are so many people working so hard and achieving so little. I think OKR is not only an approach to help large organizations achieve tremendous business growth, the same rule applies to personal growth and career development. We could reduce costly errors and rework when we have quality and quantity key results, and demonstrate our impact according to the baseline we set in the planning stage. That’s what I believe the science of ‘work smarter’.

follow us

Stay informed of Cloud Native tech today !

2 responses to “Maximize Your Success at a Tech Company with OKR in 2023”

  1. […] Life is not just a sum of our accomplishments but our experience the journey. How we feel is as important as what we do.  Life has many things that go beyond just work, we can always find true fulfillment in the pursuit of happiness in many different ways. Regardless of the challenges we’re currently facing, remember we’re not defined by our current circumstances or a brief passage through life. Good things to know happiness and success can go hand-in-hand and and they can come together and lead our way to a fulling life as your heart’s content. And remember : We have the power to shape our own destinies. If you want to Maximize Your Success at a Tech Company with OKR(Objective Key Results) in 2023, check out this article here. […]

Leave a Reply

Looking to take the next step in your career and unlock a world of possibilities? Look no further than Coursera Plus—the perfect plus one on your journey to success. Get your first month for just $1 with this limited-time offer. Don’t miss it out !

Join the 77% of learners on Coursera who have reported career benefits including new jobs, promotions, and expanded skill sets.


Check our latest news

Subscribe to our newsletter, so you don't miss anything !

New to Artificial Intelligence?Learn the basics of Artificial Intelligence (AI) with this complete beginner's guide. We'll…


Highlight the key takeaways from KubeCon Europe 2023 and how to effective strategies for attending sessions,…


Are you looking to make better decisions and have greater impact? Discover how Donella Meadow's book,…

logo with text CMV e1692108497137
CloudMelon Vision

Copyright @2018-2023 CloudMelon Vision is a trademark of iMelonArt LLC. All rights Reserved. 1100 Bellevue Way NE Bellevue WA 98004 United States. Privacy Policy | Terms of Services

error: Protect the unique creation from the owner !

Discover more from CloudMelon Vis

Subscribe now to keep reading and get access to the full archive.

Continue Reading